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East imperial

our story

World class mixers made in New Zealand, served to the world.

Back in 1825, British Army officers stationed in India combined quinine, sugar and water in an attempt to create a daily tonic to act as a malaria prophylaxis. Gin was later added to the mix to mask the strong and bitter taste of the quinine water. 189 years on, the quintessential gin and tonic has come a very long way. But not necessarily in a good way. The overly sweet citric acid soft drinks of our time have replaced genuine, traditional tonic water. These modern drinks completely mask the herbaceous aromas of premium gin and other spirits, manipulating the role that tonic water now plays in modern mixology. But the most discerning patrons and barmen are demanding superior quality beverages to complement premium spirits.

That's why East Imperial is a collection curated like no other, with unparalleled quality and taste. After all, you wouldn't put cheap, low quality tires on an Aston Martin. East Imperial's collection is led by our Old World Tonic Water. This signature beverage aims to put the heritage, integrity and authenticity of original tonic water back into your tumbler. Inspired by a 1903 recipe, East Imperial Tonic Waters are small batched and blended using all natural Asian sourced ingredients, New Zealand artesian spring water and a cold filled process. This traditional method of production ensures that the freshness and the subtleties of the botanicals are protected, taking tonic water back to its origins.

Elevated classics

Lift your spirits

At East Imperial, we believe that a tonic should do more than just complement your drink—it should elevate it. Our premium tonics are meticulously crafted with the finest botanicals, natural quinine, and pure spring water, delivering a refined balance of flavor and sophistication. Whether you’re mixing with gin, vodka, or creating a non-alcoholic cocktail, our elevated tonics bring out the best in every sip.

Natural ingredients

We believe that great mixers start with the best ingredients. That’s why we use only the finest, naturally sourced botanicals, fruits, and spices in every bottle. Our commitment to purity ensures that each mixer delivers authentic, vibrant flavors—just as nature intended.

Inspired by tradition

Our mixers draw inspiration from the rich heritage of classic beverages. We honor the time-tested recipes and artisanal techniques that have shaped the world of mixology. By combining traditional craftsmanship with modern flavors, we create mixers that pay homage to the past while appealing to today’s discerning palates.

sustainably sourced

We are committed to sourcing our ingredients responsibly, ensuring that every botanical, fruit, and spice is harvested with care for both the environment and the communities we partner with. By prioritizing sustainable practices, we not only create exceptional mixers but also contribute to a healthier planet for generations to come.